The Special Showcase Exposure Group Program brings five or more participants together through individual evergreen articles and coordinated group promotion on Ontario Visited – Hidden Ontario or Ontario Agritourism – Agri-Showcase. Flexible exposure options and shared costs help each participant reach a wider audience at a more affordable price.
Greater Exposure. More Connections. Flexible Options.
The Special Showcase Exposure Group Program provides coordinated promotion for groups of five or more participants.
Depending on the organizations and experiences being promoted, the program is available through either:
- Ontario Visited – Hidden Ontario
- Ontario Agritourism – Agri-Showcase
Each participant receives an individual evergreen article while also benefiting from the greater visibility created through group promotion.
Groups can select the promotional elements that best suit their goals and budget. They are not required to purchase the complete program.
Required Program Elements
Every participating group must select the following two elements.
Individual Evergreen Showcase Articles
Each participant receives a professionally presented evergreen article on either Ontario Visited – Hidden Ontario or Ontario Agritourism – Agri-Showcase.
The article tells the participant’s story, highlights their visitor experience and links readers to their website. Because it remains online, the article can continue attracting interest long after it is first published.
Group Exposure Page
A dedicated Group Exposure Page introduces the group and brings all participants together in one convenient online location.
Visitors can connect directly with each participant’s:
- Individual Evergreen Showcase Article
- Organization or business website
The Group Exposure Page is included at no additional cost.
Choose at Least One Additional Element
In addition to the two required elements, the group must select at least one of the following promotional options.
Quarterly YouTube Group Videos
Four group videos will be published throughout the year. Each video will promote the group and direct viewers to the Group Exposure Page, where they can discover the individual participants.
Quarterly Meta Social Media Group Posts
Four group posts will be shared annually through Meta social media platforms. Each post will renew awareness of the group and direct audiences to the Group Exposure Page.
Group Branding Ads and Slider Ad
Coordinated Group Branding Ads and a Slider Ad will promote the group collectively and direct visitors to its Group Exposure Page.
Individual Feature Event Listings
Each participant receives Feature Event Listings for three signature events. These listings provide timely exposure and give potential visitors additional reasons to make plans and attend.
How the Program Works
- A group enrols at least five participants.
- The group chooses either Ontario Visited – Hidden Ontario or Ontario Agritourism – Agri-Showcase.
- Every participant receives an Individual Evergreen Showcase Article.
- A Group Exposure Page connects visitors with every participant’s article and website.
- The group selects at least one additional element: YouTube videos, Meta social media posts, Branding Ads and a Slider Ad, or Feature Event Listings.
- Groups may choose any combination of the additional elements, including the complete six-element program.
- The cost of the shared group elements is divided equally among all participants. As more participants join, the cost per participant decreases.
Flexible Program Options
A group might choose:
- Showcase Articles, Group Exposure Page and quarterly YouTube videos
- Showcase Articles, Group Exposure Page and quarterly Meta posts
- Showcase Articles, Group Exposure Page and group advertising
- Showcase Articles, Group Exposure Page and Feature Event Listings
- Any combination of the available elements
- The complete six-element program
This flexibility allows each group to create a promotional package that reflects its priorities, audience and available budget.
Program Pricing
| Program Element | Exposure Type | Price |
| Evergreen Showcase Article—Required | Individual | $95 per participant |
| Group Exposure Page—Required | Group | Included |
| Quarterly YouTube Group Videos | Group | $400 |
| Quarterly Meta Social Media Group Posts | Group | $400 |
| Branding Ads and Slider Ad | Group | $800 |
| Three Signature Feature Event Listings | Individual | $95 per participant |
How More Participants Reduce the Individual Cost
The costs of the group promotional elements are divided equally among all participants. As the number of participants increases, each participant pays a smaller share.
For example, the complete six-element program includes:
- $190 in individual elements per participant
- $1,600 in shared group exposure costs
Complete Program Cost Examples
| Participants | Complete Program Cost | Cost per Participant |
| 5 | $2,550.00 | $510.00 |
| 6 | $2,740.00 | $456.67 |
| 8 | $3,120.00 | $390.00 |
| 10 | $3,500.00 | $350.00 |
| 15 | $4,450.00 | $296.67 |
| 20 | $5,400.00 | $270.00 |
With five participants, the complete program costs $510 per participant. With ten participants, the cost decreases to $350 per participant. With twenty participants, it falls to $270 per participant.
Every participant receives the same individual benefits. The savings result from dividing the shared group exposure costs among more participants.
Groups that select fewer optional elements will have a lower overall program cost.
Individual Stories Supported by Group Strength
The Special Showcase Exposure Group Program gives each participant their own evergreen story and direct website connection while creating a stronger collective presence for the entire group.
With flexible promotional options and costs that decrease as participation grows, groups can build an affordable program that increases visibility, reaches new audiences and encourages people to discover everything their participants have to offer.
Who Could Benefit from the Program?
The Special Showcase Exposure Group Program could be particularly valuable for:
- Wineries, cideries, breweries and distilleries — Agri-Showcase
- Studios and studio-tour participants — Hidden Ontario
- Community attractions — Hidden Ontario or Agri-Showcase
- Destination and experience trails — Hidden Ontario or Agri-Showcase
- Farmers’ markets — Agri-Showcase
- Farm stores and on-farm attractions — Agri-Showcase
- Public libraries — Hidden Ontario
- Community theatres — Hidden Ontario
- Art galleries and artist collectives — Hidden Ontario
- Chambers of commerce and business improvement areas — Hidden Ontario
- Tourism associations — Hidden Ontario or Agri-Showcase
- Culinary, cultural and scenic trails — Hidden Ontario or Agri-Showcase
- Outdoor recreation and nature-based attractions — Hidden Ontario or Agri-Showcase
Other groups with five or more participating businesses, organizations, attractions or experiences may also qualify.
